Yesterday I watched TV for two hours, from 7-9, and counted the
number of ads.
There were 67 ads in total. 28% of those ads were about
food. The next highest contender, ads about tv/movies, made up about 20% of
ads.
What does this mean? That perhaps watching TV is not the
best way to try and reduce behaviors. I’ve noticed on several occasions that TV
ads about food make me feel less full and they make me want to have the taste
of something in my mouth. I also tend to eat while I watch TV, or at least if I
have to eat I will turn on the TV while I’m doing it. This might create an
association in my mind of food with television, which will not help if I’m
trying not to binge. However, there’s also the fact that TV is something to do
to distract yourself.
It’s a mixed blessing. Maybe the solution is to read a book
during the commercials.
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